We just have no idea how horse meat got into your grub
The breaking news that tonight a crack SAS squad had rumbled a gang of leprechauns under control of little green men substituting horse meat for beef in middle-earth wasn't really news at all. Let's face it there is likely to be as much evidence of that, or alternatively that the horse meat incursion was predicted by Nostradamus to coincide with the Mayan calendar and proximity of an asteroid passing earth as the latest assertion:
Let's remember that there even seems to be confusion as to when the horse meat was first discovered - we were initially told it was identified before Christmas, yet yesterday it was within the last month. Did no one take any action after the initial test results came through? What we need is honesty. Instead of saying 'may' we should be told 'we just don't know'. Instead of saying there's no risk to health, we should just be told 'we've no idea what you've been eating or whether it could do you harm'. Instead of pointing the finger at the mafia, we should just be told this was a massive systemic failure - failure of regulators, failure of trading standards, failure of supply chain management, failure of exception reporting, failure to respond three months ago (at least), the failure of us to protect you, ... Wouldn't it be more helpful if we just heard:
"we're applying the best brains we have to this, we're doing our best to sort it out as quickly as we can, and we're going to make as sure as we can that you never have to be concerned about food safety again, and, yes, we are truly sorry we let you down".