Now if you knew that one one category of your expenditure was on something which had no real benefit, the easy answer to reducing costs is not to buy it. However, like paying for a postage to send Christmas Cards to addresses which you pass on the way to the post box it needs to be easy to break the habit.
So I am going to take the bold step of offering a low cost option to the NHS on how to significantly reduce costs. I propose that the online pro forma prescriptions which GPs use should be amended to include the following statement with a requirement to confirm, with a click, before the prescription can be issued.
In my professional judgement, I confirm that this medication is fit for purpose, is appropriate for the illness and will deliver an anticipated medical benefit.If such a statement were included it would put the onus on doctors to confirm that they are not wasting money on prescriptions which they know are likely to 'do no good' and quite possibly go against that medical mantra of 'do no harm'. My suggestion is aimed at trying to move from a recognition of recent research that "[an antibiotic which accounts for a third of all antibiotic prescriptions] is useless for most people who are getting it at the moment' to a change in prescribing behaviour and the associated reduction in prescription costs.
Come to think of it, could a similar affirmative statement, suitably reworded, be embedded into the workflow of most P2P systems? That would be an interesting pilot to run and test its impact.
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