It's featured on every main UK news channel (even on Sky News as I write). Today it was trotted out in a webinar I was taking today with colleagues in India and USA. It is now though Horseburgers could have been on the UK plate for at least a year. Burgergate has cost Tesco around £1m so far.
Be careful what you wish for when you want a higher profile for a profession!
I won't cover the issues discussed in today's excellent Channel 4 News blog - certainty worth a read. It is also worth having a look at the statement issued by Tesco today, one statement itself is interesting:
"The evidence tells us that our frozen burger supplier, Silvercrest, used meat in our products that did not come from the list of approved suppliers we gave them,"